Branding

Traffic Zone is a Minneapolis based artists center where all artistic disciplines can thrive. Its vision is to cultivate a vibrant space where the convergence of diverse talents ignites creativity, sparking new ideas and pushing the boundaries of artistic expression. The process of this branding design project was a quest to encapsulate the essence of Traffic Zone - its ethos, its energy, and its unwavering commitment to empowering artists. From conceptualizing a compelling visual identity to crafting a resonant narrative that captures the essence of its mission.